Surge 2011 Keynote & Speaker List
Discussing Scalability Matters...
...because scalability matters. Surge is a chance to identify emerging trends and meet the architects behind established technologies. Learn from their mistakes and see how their victories can power your business forward.
Ross Snyder Sr. Software Engineer, Etsy
Ross is an engineer on the Core Platform team at Etsy, where he gets his kicks nudging graphs, refactoring legacy code, and sharding data as Etsy continues to grow apace. He cut his web development teeth building Newgrounds.com over a decade ago, and has also worked at Yahoo and spent a year as a high school teacher. Presently he enjoys the empowerment of Etsy's continuous deployment-based engineering culture and can't remember how he got anything done without it.
Scaling Etsy: What Went Wrong, What Went Right
You don't become the world's largest handmade marketplace without learning how to grow quickly. Etsy was launched in 2005 and soon had to figure out how to meet increasing demand. A novel approach was taken that gave the site some breathing room, but which—for a variety of reasons we'll explore—ultimately resulted in an architectural dead end. In order to survive, a course correction was made, company culture was shifted, and—thanks to battle-tested scaling strategies—Etsy's growth is now exciting instead of ominous. Let's look back at this turbulent period in Etsy's architectural history and examine the cultural and technical challenges that got us to where we are today.
We are announcing the 2011 line up of speakers and sessions starting on May 19th. One each day, in no particular order.